A print series for our local water park in Columbus, OH. We wanted to see if we could break away from the standard splashing/laughing imagery, and give the park a look and feel that represents its silly, mischievous nature.
I mean, just look at that octopus. Mischievous all over.
AD: Joe Kayse
AD: Josh Johnson
When it comes to supporting your team, Tide knows we tend to do some pretty crazy things. Whether it’s not washing a lucky shirt for an entire season, or only wearing a certain pair of socks on game day, sometimes sacrifices have to be made. But not anymore.
With Tide to go, fans can keep their luckiest items fresh and in the game, without the fear of stains.
"Tide Men" will follow behind walking food and beverage vendors to hand out samples of Tide to go to hungry fans.
During events like the "Sausage Race" for the Milwaukee Brewers, a Tide mascot will follow close behind, just in case things get messy.
Fans who acquire a stain during the game can text a picture of themselves to the "Tide Clean-up Crew." They'll be met at their seat and cleaned up, along with having the glory of being projected on the stadium's scoreboard.
If fans believe they have the "Luckiest Item in Baseball," they can submit a short video. Each team will vote for their representative, who will then be pitted against stories from opposing team fans. The overall winner will receive World Series tickets, where their item can do the most good for their team.
AD: Josh Johnson
Through banner ads and a Facebook app, users could participate in the first-ever online hole-in-one contest on the world-famous Augusta course. The winner would receive 4 tickets to the Master's Golf Tournament, held on that very course in Georgia.
Each user would have 2 minutes to wield the power of the metal beast known as ‘Iron Byron’ (made for testing golf clubs) and take their shot at greatness.
They could control Byron to account for various weather conditions (like rain and wind), and power-up their shot with two timed presses of the space bar.
Using strategically placed cameras, users and online spectators can watch as the ball soars, bounces and creeps towards it’s home and their victory.
Intimately Italian
Student campaign that speaks to the saucy Italian heritage of the brand, while also highlighting its smaller, more intimate size.
AD: Jonathan Moehnke
One-off's, odd ducks, and what have you.
Handsomely Dangerous: Bred for Victory
(Miam Ad School Interview)
