A print series for our local water park in Columbus, OH. We wanted to see if we could break away from the standard splashing/laughing imagery, and give the park a look and feel that represents its silly, mischievous nature.
I mean, just look at that octopus. Mischievous all over.
AD: Joe Kayse
Ah, Summer. When a man or woman’s fancy turns to two things: Nibblers, and adventure.
So when it came to creating a digital experience, we knew we wanted to celebrate both—utilizing the on-the-go snackability of Nibblers, in a format that showed users just how far their golden-fried goodness could go.
And so, we created the Nibblers Road Trip: A choose-your-own-adventure style video series that puts you in driver’s seat.
Our only limit? Our imaginations.
And also the budget.
But, by combining the infinite options of stock video with expert animation, we were able to craft a story that traveled across every major White Castle market, while also delivering the brand’s message in fun, surprising ways.
And at the end? Users were served up a coupon, rewarding them for their journey, and supplying them with all the Nibblers they’d need to keep their own adventure going.
Intimately Italian
Student campaign that speaks to the saucy Italian heritage of the brand, while also highlighting its smaller, more intimate size.
AD: Jonathan Moehnke
One-off's, odd ducks, and what have you.
Handsomely Dangerous: Bred for Victory
(Miam Ad School Interview)
