A beard built for two.
AD: Josh Johnson
Through banner ads and a Facebook app, users could participate in the first-ever online hole-in-one contest on the world-famous Augusta course. The winner would receive 4 tickets to the Master's Golf Tournament, held on that very course in Georgia.
Each user would have 2 minutes to wield the power of the metal beast known as ‘Iron Byron’ (made for testing golf clubs) and take their shot at greatness.
They could control Byron to account for various weather conditions (like rain and wind), and power-up their shot with two timed presses of the space bar.
Using strategically placed cameras, users and online spectators can watch as the ball soars, bounces and creeps towards it’s home and their victory.